![]() ![]() The acquisition is in line with our core strategy of developing our portfolio and increasing the scale of our business through differentiated quality brands, at the same time it strengthens our position in the growing juice drinks category. All AG Barr articles More energy drinks Products In Depth GettyImages-469666833 Products In Depth 2023 Rubicon KV Product News Irn-Bru XTRA Flavours. The existing growth momentum of the Rubicon brand in the exotic juice drinks sector and the potential to build on this through its combination with Barr is an exciting prospect. AG Barr boss hails ‘momentum’ as drinks firm faces continued inflation. As such, Rubicon and Barr have developed a close relationship over this period, during which time Barr has gained a good working knowledge of the Rubicon brand and Rubicon’s wider business.ĪG Barr chief executive, Roger White said: "The acquisition of the Rubicon business is a great opportunity for Barr. Irn-Bru and Rubicon maker AG Barr set for higher profits as sales flow. ![]() Rubicon’s carbonated drinks have been manufactured by Barr under a co-manufacturing arrangement over the last 20 years. The range, launched last week, comprises packs of four 110ml ‘push-up. With offices in Wembley, North London, and a dedicated manufacturing facility at Tredegar, Gwent, the business also supplements its own manufacturing capability through co-manufacturing agreements. UK soft drinks maker AG Barr has entered the ice cream market with the launch of three products under the Rubicon brand. The Rubicon business was established in 1981 by Naresh Nagrecha and Vishram Vekaria, employing almost 100 people. The deal is awaiting approval from Barr's shareholders and an Extraordinary General Meeting will be convened for this purpose.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |